I need to tell you about two creators who changed everything for Trendify.
1) Emilia
She's the one who just... shows up.
No questions ever.
Just "yes, let's do it."
In the beginning, when everything was uncertain and fragile, when most people would've asked "but what if it doesn't work?" - Emilia was already moving.
She kept us strong when we needed it most. Never pushed back and just helped us build.
She's the type of person who sees what needs to be done and does it before you even ask.
Behind the scenes at Trendify, she's been publishing organic content, making things happen that wouldn't exist without her.
Even as we evolve and change direction, she adapts.
She creates and she shows up.
2) Benji
He'll take something ordinary and flip it into something hilarious and brilliant.
Despite being one of the busiest people I know, he pours hours into making content that stops people mid-scroll.
He could do the minimum, but instead, he crafts moments that make people feel something.
Every single time.
Emilia, Benji, Amya and Chelsea were our first creators.
Before we had systems.
Before we knew what we were doing.
Before any of this made sense.
They said yes when yes was crazy.
I think about this often: Growth isn't just about vision or strategy or timing.
It's about the people who show up when showing up is hard.
Who create when creating feels impossible.
Who say yes when everyone else sees reasons to say no.
To all the founders reading this: Your content will only be as good as the people building it with you. Find the ones who show up early, create freely, and care deeply.
Hold them close and celebrate them loudly.
Because without them, you're just someone with ideas.
With them, you’re unstoppable.
And Now for Some Content Tips
I asked each of them each to share their biggest content secret with you.
Create conversation in the captions, not sales pitches. The best posts spark dialogue and make people feel something. Ask yourself: Will this start a conversation or just push a product? Connection beats conversion every time."
Start with real emotions your audience is feeling - what they're annoyed by, joking about, complaining about. Then ask: What's the craziest way to show this? How would SNL do it? How would a TikTok trend capture it? Real conversations → insane moments → fire content. That's the formula.
These aren't just tips.
They’re insights from people who've created thousands of times, failed forward, and figured out what actually works.
If you enjoyed this read then you’ll love our podcast: Scaling your Mobile App through Content
It’s your ultimate playbook for scaling your app smarter and faster.
Cheers.
- Srikar & Sai Karra