From Creators to Builders: The Story Behind Trendify

Hey everyone,

Today, I want to quickly share the core story behind Trendify.

Because, at our heart, we're creators first.

It all started back in high school.

My younger brother Sai (who was in middle school at the time) and I began making random YouTube videos purely out of curiosity.

Then, in 2016, a tribute video we made for Kobe Bryant unexpectedly went viral.

That single moment changed everything.

From then on, content creation became our obsession.

Through countless videos, plenty of wild experiments, and yes lots of cringey stuff (it’s still out there if you’re brave enough!), we discovered the power of storytelling.

Eventually, we both hit millions of followers on TikTok.

That’s when we started helping brands directly.

At first, it was just casual advice about content, but it quickly grew into something bigger.

Before we knew it, we were running an agency. Not because we planned to, but because we genuinely loved helping others grow through creative video content.

Fast forward to today: Trendify is much more than just an agency.

We’re a content engine powered by amazing creators, efficient systems, and a wonderful team.

But honestly, shifting from creators to business owners wasn’t easy.

Sai and I still operate the business fully ourselves, and streamlining everything from creativity to finances is way tougher than it looks.

Yet our mission has stayed the same.

We want to make Trendify a place where creativity fully thrives.

If you’re interested in reading our full story, check it out here!

One thing we want to do more of is highlight our amazing team.

Because without them, we wouldn’t be able to make things happen.

On that note, I'm thrilled to announce last month's Creator of the Month (a small appreciation award we give out each month):

Myles! (Hopefully you're seeing this after our call, Myles!)

Myles consistently delivers outstanding creativity and pushes our standards higher.

Not only is he reliable, but he’s always coming up with new ideas and testing cool formats. And he produces quite a lot of winners too!

And that’s exactly what Trendify stands for: high-quality storytelling that feels geniune.

Thanks for raising the bar, Myles.

We're lucky to have you on the team.

Something I've been quietly tinkering with on the side is building a super-efficient content system specifically for personal brands.

Why?

Because stronger personal brands amplify the businesses behind them.

If you're able to, I highly recommend investing in your personal brand.

It can be one of the highest-leverage things you do for your business.

It’s what helped us build early trust and momentum.

If you're already working with us and want to explore how to build your own system, just reach out. Happy to share what we’ve been testing and how we’re applying it ourselves.

Anyways, here’s to more creativity and plenty of experimentation along the way 🙂

- Srikar

If you enjoyed this read then you’ll love our podcast: 

Scaling your Mobile App through Content

It’s your ultimate playbook for scaling your app smarter and faster.

Cheers.

- Srikar & Sai Karra