3 Lessons from Curology’s Growth to 400,000+ Followers 🚀

Author

Srikar Karra
January 26, 2025

Welcome to Growth Strategies for VC-Backed Startups.

Here’s today’s marketing insight in under a minute. Let’s dive in.

Here are the three simple steps Curology used to explode their Instagram following.

1) Collaborating with Influencers 🤝

  • Curology leverages influencers heavily in their posts.

  • Instead of just having influencers post on their own pages, they tie up with them.

  • This means the influencer creates a video and tags Curology, so when someone comes across Curology’s page, they see both the influencer and the brand. This creates a mutual visibility effect.

Example:

Curology partnered with a well known influencer named Claire Kittle. She spoke naturally about Curology in front of the camera.

  • The authenticity of her video made it highly relatable to her followers.

  • Why this works: People trust influencers more when they speak candidly about a product.

2) Putting Paid Spend Behind Organic Videos 💰

  • Some Curology videos have millions of views.

  • This is because they put heavy paid spend behind organic videos.

How They Do It:

  • They start with videos that already perform well organically → Then amplify them with paid ads.

  • This method is can scale quickly to get a lot of reach.

💡 Lesson: If you’re running ads, boost content that’s already winning to maximize ROI.

3) Combining Static Images with Reels 🎥 + 🖼️

  • Curology mixes value-driven reels with branded static images.

  • Why? It helps create a consistent brand identity on Instagram.

How They Maintain Brand Consistency:

  • They use a signature color tone (like Curology’s signature purple) in their static images.

  • They post reels that focus on partnerships & value-driven content. And they post static images that highlight branding & product promotions.

Marketing insights in under a minute—delivered.

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Cheers.

- Srikar & Sai Karra