2 Wonderful Mothers :)

Every week at Trendify, we witness something super cool.

Creators don't just make content.

They pour their souls into every video they make.

But this week, we need to talk about two moms who are redefining things at Trendify: Sharlene and Chelsea.

Here's what you don't see in their videos: the wake-ups before the kids.

The strategic planning sessions squeezed between taking care of the babies.

The late-night edits after bedtime stories and dishes are done.

Sharlene and Chelsea aren't just creators.

They're mothers navigating the beautiful chaos of raising families while building careers that matter.

They film between school nap-time, craft hooks while making food, and somehow, show up with the kind of energy and authenticity that make people watch over and over again.

This past week proved what we've always known: authentic creators change everything.

We wanted to make 5 creatives for a brand that we thought we could help.

We weren’t working with them yet.

And then Sharlene and Chelsea come in.

In ONE WEEK, they created content that didn't just perform.

It demolished benchmarks.

One video alone beat their customer acquisition costs target on the very first test.

But here's what the metrics don't capture: the way Chelsea probably had to keep reshooting videos with her baby.

How Sharlene actually felt the emotions of panic that she was showcasing in her video, because she knows what that’s like.

This is the authenticity that can't be manufactured in a studio or scripted by an agency.

(special shoutout to Pranav for helping come up with these ideas)

Yes, the conversion rates matter.

Yes, beating CAC benchmarks changes businesses.

But what we're really celebrating today is something deeper.

We're celebrating the mom who records content during nap-time and still brings more creativity than a full production team.

The woman who answers client emails while helping with math homework and never drops the ball on either.

The creators who prove every single day that "having it all" isn't about perfection.

It’s about showing up as your real self.

We see the example you're setting.

Not just for other creators, but for your children who watch their moms build something meaningful while never compromising on what matters most.

You've earned more than a shoutout.

You've earned our deepest respect and gratitude. (And yes, can’t wait till our Monday morning call. We meant what we said about that surprise. 💌)

This is what we are here to build.

Not just creator content.

Not just performance marketing.

But a space where real people (moms, students, artists, dreamers) can turn their real selves into sustainable careers.

Where showing up as you are isn't just accepted. It’s what fuels us.

Where a mom filming between lunch prep and laundry can outperform a six-figure production budget, because she gets it.

She lives it. She IS the audience.

Sharlene and Chelsea, you remind us why we do this work.

You're not just beating benchmarks.

You’re defining what Trendify is about.

Here’s to the mothers (and fathers) who carry so much, and still show up to create, inspire, and lead.

— The Trendify Team

P.S. To every creator reading this who's wondering if they can balance it all: look at Sharlene and Chelsea. The answer is yes. Not perfectly, but beautifully and authentically. Because that’s what matters at the end of the day.

If you enjoyed this read then you’ll love our podcast: 

Scaling your Mobile App through Content

It’s your ultimate playbook for scaling your app smarter and faster.

Cheers.

- Srikar & Sai Karra